Chris Jager

Chris Jager

Technical Agile Coach & Scrum Master

Scrum / Kanban / LeSS / ICE / GIST • Engineer-turned-Coach • CSM • CSPO • MSc

Oosterhout, North Brabant, Netherlands

Get in touch

About

I coach teams as someone who has been in the trenches. As a certified Scrum Master (CSM) and Product Owner (CSPO) with 17 years of engineering experience, I don't just facilitate ceremonies — I understand the technical reality behind the backlog. At the Port of Rotterdam, I introduced ICE prioritization, GIST planning, Kanban, and Scrum across 4 product teams. At BMW, I pushed 4-5 teams (25+ people) away from a waterfall-in-agile-disguise toward real iterative delivery.

My approach is pragmatic, not dogmatic. I don't rigidly enforce what's imposed from above if it doesn't match reality. Instead, I build structure into daily work through experience, sharp observation, and humor. I invest in relationships beyond the work itself — coffee, a chat about the weekend, a team borrel — because trust is where real collaboration starts. At Rabobank, that approach turned a 6-person team into the strongest in the department. At Routescanner, I ran workshops to get the business on board with our agile approach and facilitated Kanban ceremonies to keep delivery flowing.

I'm a coach who can code, and an engineer who understands people. I mentor juniors on PR discipline and how to present ideas to management — not just on frameworks. Whether it's helping a team break down overwhelming epics, or explaining to stakeholders why commitments slip — I bring honesty, energy, and solutions that stick. No agile theater, just results.

Key Strengths

Scrum Mastery

Sprint planning, retrospectives, daily standups, impediment removal — with technical understanding of what actually blocks the team

Agile Coaching

ICE prioritization, GIST planning, Kanban, Scrum adoption — introduced and embedded at Port of Rotterdam across 4 product teams

Team Health & Culture

Psychological safety, collaboration patterns, conflict resolution. Building teams that perform because they trust each other.

Process Optimization

Value stream mapping, cycle time reduction, WIP limits, flow efficiency — data-driven improvements, not gut feelings

Stakeholder Engagement

Backlog management, stakeholder alignment, outcome-focused delivery. Translating business needs into actionable engineering work.

Experience

weunitebrands

Feb 2025 — Present

Chief Technology Officer

Breda, Netherlands

Establishing agile engineering practices and team culture from day one. Setting up delivery processes and coaching first hires on sustainable development practices.

Pink Pollos

May 2023 — Present

Managing Partner

Dorst, Netherlands

Applying agile principles to client engagements. Facilitating collaborative development processes and coaching teams on sustainable delivery.

Routescanner

Jun 2023 — Present

Full Stack Engineer & Digital Assets Team Lead

Rotterdam, Netherlands

Coaching a team of 5 on agile practices. Facilitating Kanban ceremonies, running workshops to get the business aligned with the agile approach. Initiating kick-offs for new epics, sometimes through hackathons or targeted research.

Sunweb Group

Oct 2022 — Jun 2023

Frontend Staff Engineer

Rotterdam, Netherlands

Mentored developers on engineering best practices. Facilitated knowledge sharing and promoted collaborative development culture across teams.

Drukwerkdeal.nl

Mar 2022 — Oct 2022

Node.js TypeScript Developer

Remote

Contributed to team process improvements and knowledge sharing within the development team.

Port of Rotterdam

Feb 2018 — Feb 2022

Software Engineer & Scrum Master / Agile Coach

Rotterdam, Netherlands

Team of 5. Introduced ICE prioritization, GIST planning, Kanban, and Scrum across 4 products. Coached teams toward sustainable delivery. Mentored junior developers on PR discipline, project approach, and presenting ideas to management — as explicitly requested by my manager.

Lead Frontend Developer & Architect

Breda, Netherlands

Drove two major agile pivots across 4-5 teams (25+ people). The organization wanted waterfall in an agile wrapper — I advocated for real iterative delivery with tangible value per sprint. Introduced pair programming and continuous improvement practices.

bol.com

Jun 2014 — Feb 2016

Interface Developer — Seller Dashboard & Webshop

Utrecht, Netherlands

Sole frontend developer coaching developers across 4-8 teams. Established cross-team collaboration through a shared component library. Coached through code reviews, pairing, and knowledge sharing.

Rabobank

Sep 2013 — May 2014

Frontend Developer

Netherlands

Team of 6. Built the strongest team culture in the department through humor, rituals, and a can-do mentality. Broke down overwhelming assignments into achievable pieces, carrying the team through complex enterprise challenges.

bol.com

Jun 2012 — Oct 2012

Interface Developer

Utrecht, Netherlands

Collaborated within Scrum teams on the SDD and WSP platforms.

Capgemini

Oct 2008 — Dec 2011

Senior Consultant

Netherlands

Stakeholder workshops and consulting methodology at enterprise clients including Philips, FrieslandCampina, and Kadaster.

Projects

lighthouse-index.com

lighthouse-index.com

AI-generated directory of 1000+ lighthouses worldwide. Built the content pipeline, SEO strategy, and automated generation. Sister sites for castles, mills, and churches.

castle-index.commill-index.comchurch-index.com
AIContent GenerationSEO
weunitebrands.com

weunitebrands.com

Multi-brand e-commerce SaaS platform where I serve as CTO. Built from scratch with Next.js, TypeScript, and cloud infrastructure.

PlatformE-commerceSaaS
movingpolygons.com

movingpolygons.com

Animated historical map visualization platform. Custom GIS tooling with Mapbox, complex polygon animation algorithms, and historical boundary data.

MapsGISAnimation
Pink Pollos

Pink Pollos

My IT consultancy, co-founded in 2023. Focused on fullstack development and agile coaching for clients across the Netherlands.

ConsultancyITAgile
eutaxes.app

eutaxes.app

EU tax comparison tool for freelancers and entrepreneurs. Compare tax regimes across European countries with real-time calculations.

FinanceEUApp
bliply.eu

bliply.eu

AI-powered service that generates tailored professional websites and CVs for each job application, built from your LinkedIn profile.

AISaaSCareer
core-view.app

core-view.app

AI-driven personality assessment with 48 archetypes. Features LLM-powered deep dive conversations that uncover authentic patterns beyond professional conditioning.

AIPsychologyLLM
DGA Vermogensplanner

DGA Vermogensplanner

Financial planning tool for Dutch entrepreneurs (DGA). Models wealth accumulation across company, pension, and personal savings with interactive scenarios.

FinancePlanningApp
BrainQuest

BrainQuest

Interactive scrollytelling platform tracing 4 billion years of brain evolution. Hands-on simulations designed for ages 11-14.

EducationScienceInteractive

Education

Radboud University

MSc, Computer Science — Management & Application

2006 — 2008

Radboud University

BSc, Computer Science

2001 — 2006

Certifications

Certified Scrum Master (CSM)Certified Scrum Product Owner (CSPO)Prince2 FoundationsSEMBA FoundationsDCF Data ModellingSAP NetWeaver / XI

Languages

DutchNative
EnglishFull Professional
GermanLimited Working
SwedishElementary

What others say

He has an eager, initiating, and pragmatic approach and a real prototyping mindset. Feels responsible for the output of the entire team. Has a strong eye for the people part of team operations. 10/10, would work together again!

Kevin KruijthoffManaging Director / Director of Product & Technology, RoutescannerWorked together for 3 years

As our first and lead front-end engineer, Chris architected the technical foundations of our design and development tooling. With 100% focus and dedication, he was a key player in two major pivots in our project organization to adopt true Agile principles.

Rens VoogtProgram Manager & Director, Alphabet International (BMW)Managed Chris directly

Chris is a highly skilled frontend engineer. He knows how to balance technological solutions with delivering actual business value. He has a very strong drive to work agile and in the spirit of the lean start-up. Delivering business value is his main driver.

Jaap CoomansSoftware Architect, GROUP9Worked on the same team

He was able to quickly learn our technology stack and immediately perform as a productive team member. Chris brought real leadership to the team. He was able to coach his peers and work with the bigger context of the scrum team to manage expectations and make better informed decisions.

Roel Kerkhofs, PhDManager Cyber Security, Port of RotterdamManaged Chris directly

What stood out to me is his pragmatic approach to product development. Chris also took the responsibility in mentoring me in the front-end field. Besides learning together, narrowing down the most important features to quickly build software that adds value and solves problems is something non-technical I learned from him.

Jelle BouwmanSenior Software Engineer, Port of RotterdamWorked on the same team

Chris is an experienced front-end developer with excellent technical skills. Has a good view on important developments in the industry and is capable of translating these to concrete, usable solutions. Chris has a strong personal drive to deliver, on time and with high quality.

Get in Touch