Chris Jager

Chris Jager

CTO & Hands-on Tech Lead

Technology Strategy / Architecture / Team Building • CSM • CSPO • MSc

Oosterhout, North Brabant, Netherlands

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About

I've spent 17 years building software and the teams that ship it. As CTO at weunitebrands, engineering lead at the Port of Rotterdam, and frontend architect at Alphabet International (BMW), I don't just define strategy — I get hands-on with architecture, review code, and know when technical decisions matter most. At BMW, I architected the frontend across 4-5 teams (25+ people) and drove two major agile pivots — away from waterfall-in-disguise toward actually shipping value per sprint.

What sets me apart: I get teams moving. Through structure in daily work, sharp commercial insight, and a healthy dose of humor, I build team cultures that deliver. At Rabobank, our 6-person team became the strongest in the department — not through process, but through a can-do mentality and breaking impossible assignments into achievable pieces. At bol.com, I was the sole frontend developer across 4 teams that grew to 8, where I introduced AngularJS, built a shared component library, and did the organizational politics to make it happen.

I'm skeptical of building without good reason. 'What sells?' and 'does it have users?' matter more to me than feature requests from one customer. I sit in on commercial meetings, give high-level estimates on epic complexity, and make sure what we build actually moves the needle. I also build my own products — GIS platforms, AI-powered assessments, e-commerce SaaS — and I use AI as a force multiplier, but I review every line and understand why it works.

Key Strengths

Technology Strategy

Defining roadmaps, evaluating tech investments, and aligning engineering with business goals — backed by hands-on technical judgment

Engineering Leadership

Scaling teams, hiring, mentoring senior engineers, and building engineering culture that retains talent

Organizational Development

Restructuring departments, cross-functional alignment, change management across enterprise and scale-up environments

Agile Transformation

Introducing Scrum, Kanban, LeSS at organizational level — not from a textbook, but from years of doing it alongside engineering teams

Architecture & Technical Vision

Platform design, microservices, cloud infrastructure — with the technical credibility to make the right calls

Experience

weunitebrands

Feb 2025 — Present

Chief Technology Officer

Breda, Netherlands

Sole technical decision-maker for multi-brand e-commerce SaaS platform. Defining technology strategy, building the product before scaling the team. Key lesson: don't overbuild until you have paying customers.

Pink Pollos

May 2023 — Present

Managing Partner

Dorst, Netherlands

Co-founded IT consultancy. Managing client relationships, hiring (conducted interviews, made offers, onboarded staff), and overseeing delivery quality across engagements.

Routescanner

Jun 2023 — Present

Full Stack Engineer & Digital Assets Team Lead

Rotterdam, Netherlands

Leading a team of 5. Driving technical decisions on GIS infrastructure and data pipeline architecture. Initiated hackathons and research sprints to explore new directions. Sat in commercial meetings to provide technical impact assessments on epics. Flagged hiring needs and performance issues to management.

Sunweb Group

Oct 2022 — Jun 2023

Frontend Staff Engineer

Rotterdam, Netherlands

Led greenfield platform initiative, establishing architecture and technical standards for one of Europe's largest travel companies. Mentored developers and shaped the frontend technology strategy.

Drukwerkdeal.nl

Mar 2022 — Oct 2022

Node.js TypeScript Developer

Remote

Drove improvements in development workflow and build pipeline efficiency. Contributed to technical decision-making for payment services architecture.

Port of Rotterdam

Feb 2018 — Feb 2022

Software Engineer & Scrum Master / Agile Coach

Rotterdam, Netherlands

Oversaw the full development lifecycle for 4 products (Navigate, Routescanner, Pathfinder, GPMDP) in a team of 5. Championed Navigate and Routescanner from internal project to production — pushed hard to get them live. Drove agile adoption and defined technology strategy. Involved in hiring decisions.

Lead Frontend Developer & Architect

Breda, Netherlands

Architected the complete frontend for a multi-app microservices landscape across 4-5 teams (25+ people). Drove two major agile pivots — the organization wanted waterfall in an agile wrapper; I pushed for real iterative delivery with value per sprint. Defined coding standards and built the frontend team.

bol.com

Jun 2014 — Feb 2016

Interface Developer — Seller Dashboard & Webshop

Utrecht, Netherlands

Sole frontend developer across 4 teams that grew to 8 on the Seller Dashboard. Introduced AngularJS across teams, built a shared component library for consistent delivery, and navigated the organizational politics to get it approved. Coached developers across all teams on frontend practices.

Rabobank

Sep 2013 — May 2014

Frontend Developer

Netherlands

Part of a 6-person team on Cross-Channel Mortgages. Built the strongest team culture in the department through humor, rituals, and a can-do mentality — turning complex assignments into achievable pieces.

bol.com

Jun 2012 — Oct 2012

Interface Developer

Utrecht, Netherlands

First stint at bol.com on the Plaza / Seller Dashboard team. Frontend development in a Scrum environment.

Capgemini

Oct 2008 — Dec 2011

Senior Consultant

Netherlands

Enterprise consulting at Philips, FrieslandCampina, and Kadaster. Client relationship management and junior consultant mentoring.

Projects

lighthouse-index.com

lighthouse-index.com

AI-generated directory of 1000+ lighthouses worldwide. Built the content pipeline, SEO strategy, and automated generation. Sister sites for castles, mills, and churches.

castle-index.commill-index.comchurch-index.com
AIContent GenerationSEO
weunitebrands.com

weunitebrands.com

Multi-brand e-commerce SaaS platform where I serve as CTO. Built from scratch with Next.js, TypeScript, and cloud infrastructure.

PlatformE-commerceSaaS
movingpolygons.com

movingpolygons.com

Animated historical map visualization platform. Custom GIS tooling with Mapbox, complex polygon animation algorithms, and historical boundary data.

MapsGISAnimation
Pink Pollos

Pink Pollos

My IT consultancy, co-founded in 2023. Focused on fullstack development and agile coaching for clients across the Netherlands.

ConsultancyITAgile
eutaxes.app

eutaxes.app

EU tax comparison tool for freelancers and entrepreneurs. Compare tax regimes across European countries with real-time calculations.

FinanceEUApp
bliply.eu

bliply.eu

AI-powered service that generates tailored professional websites and CVs for each job application, built from your LinkedIn profile.

AISaaSCareer
core-view.app

core-view.app

AI-driven personality assessment with 48 archetypes. Features LLM-powered deep dive conversations that uncover authentic patterns beyond professional conditioning.

AIPsychologyLLM
DGA Vermogensplanner

DGA Vermogensplanner

Financial planning tool for Dutch entrepreneurs (DGA). Models wealth accumulation across company, pension, and personal savings with interactive scenarios.

FinancePlanningApp
BrainQuest

BrainQuest

Interactive scrollytelling platform tracing 4 billion years of brain evolution. Hands-on simulations designed for ages 11-14.

EducationScienceInteractive

Education

Radboud University

MSc, Computer Science — Management & Application

2006 — 2008

Radboud University

BSc, Computer Science

2001 — 2006

Certifications

Certified Scrum Master (CSM)Certified Scrum Product Owner (CSPO)Prince2 FoundationsSEMBA FoundationsDCF Data ModellingSAP NetWeaver / XI

Languages

DutchNative
EnglishFull Professional
GermanLimited Working
SwedishElementary

What others say

He has an eager, initiating, and pragmatic approach and a real prototyping mindset. Feels responsible for the output of the entire team. Has a strong eye for the people part of team operations. 10/10, would work together again!

Kevin KruijthoffManaging Director / Director of Product & Technology, RoutescannerWorked together for 3 years

As our first and lead front-end engineer, Chris architected the technical foundations of our design and development tooling. With 100% focus and dedication, he was a key player in two major pivots in our project organization to adopt true Agile principles.

Rens VoogtProgram Manager & Director, Alphabet International (BMW)Managed Chris directly

Chris is a highly skilled frontend engineer. He knows how to balance technological solutions with delivering actual business value. He has a very strong drive to work agile and in the spirit of the lean start-up. Delivering business value is his main driver.

Jaap CoomansSoftware Architect, GROUP9Worked on the same team

He was able to quickly learn our technology stack and immediately perform as a productive team member. Chris brought real leadership to the team. He was able to coach his peers and work with the bigger context of the scrum team to manage expectations and make better informed decisions.

Roel Kerkhofs, PhDManager Cyber Security, Port of RotterdamManaged Chris directly

What stood out to me is his pragmatic approach to product development. Chris also took the responsibility in mentoring me in the front-end field. Besides learning together, narrowing down the most important features to quickly build software that adds value and solves problems is something non-technical I learned from him.

Jelle BouwmanSenior Software Engineer, Port of RotterdamWorked on the same team

Chris is an experienced front-end developer with excellent technical skills. Has a good view on important developments in the industry and is capable of translating these to concrete, usable solutions. Chris has a strong personal drive to deliver, on time and with high quality.

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